mediapost: Optimizing The First And Last Miles Of Email Design

by Chad White, Tuesday, June 16, 2009, 12:30 PM

I’ve been growing increasingly impatient with emails that waste my time for no good reason. I think that’s because over the past few weeks I’ve been working on the next edition of the Retail Email Guide to the Holiday Season and have been getting flashbacks of the hectic, high-volume email days of the 2008 Christmas season. If marketers don’t button up their email designs better before November, they’ll be sorry when it comes time to tally up email marketing’s contribution to holiday sales.

Here’s more on two of the biggest problem areas: preview panes and landing pages…read on