Email Direct: Creative Optimization

http://blog.emaildirect.com 16/10/2008 – 25/12/2008

A beautifully designed email with crap content won’t keep your readers attention…just as informative dynamic content in a poorly designed email will cause your email program to be less lucrative than possible. There are 5 basic guidelines for creative design.  These guidelines all serve different purposes but each contributes to the overall success of your email marketing program.