ScrappyEmailMarketer: Too Much Preheader

14/05/2009 19:37 Andrew Kordek

Is there such a thing as too much preheader text? Dunno know if you agree with me on this, but the latest JcPenny email is crammed full of pre-header text and appears as if they are trying to do too much?

Thoughts?…read on

Mark @ EMR also did an interesting one on pre-headers too.

I like preheaders – there was a good article from one of my favourite experts in the Email Marketing Manual who called the whole thing Trust Earning Text.