DirectMag: Three Metrics that Make Your E-mail Reputation

Jun 12, 2007 1:09 PM , By Ken Magill

Everyone in e-mail marketing seemingly knows they need a good reputation to get their messages delivered, but do most know what factors go into creating one?

Nope, according to Pivotal Veracity’s chief executive Deirdre Baird.

“The misconception around reputation is that for some reason people think they can buy it, or that paying someone will change it,” she said. “And that’s not the case.”

Reputation boils down to three primary metrics, she added. “This doesn’t mean other metrics are not in play, but there are three primary metrics most large ISPs use in establishing what your reputation is…read on