As traditional direct marketing continues to increase in price, the value proposition has decreased. Consequently, many businesses are looking to email marketing to supplement or replace traditional marketing. Businesses frequently have difficulty developing a successful conquest email campaign because the approach is relatively new to their organization. As a result, more money continues to be put towards non-performing mediums, rather than towards the change that email marketing represents.
There are five critical factors that a business must think through and apply to maximize a conquest email campaign’s effectiveness…read on