travelagentcentral: Improve E-mail Marketing, Or Else

July 06, 2009, By: George Dooley, TravelAgentCentral

The rules of e-mail marketing are changing and challenging travel agents to adopt best practices or face loss of business and credibility. In fact, effective e-mail marketing is increasingly seen as one of the core skills for agents to deploy to build their businesses and solidify client relationships.

This was underscored by Vacation.com, which offered seminars on effective use of e-mail marketing during the consortia’s recent Las Vegas conference, including a new 55-page handbook, “Undeliverable = Unprofitable.”…read on
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this is quite a long article and might not be useful for everyone, so have a speed read and see if there is anything that helps before going “woah – too much blurb”