ulitzer.com: Quit Using Email to Train Your Leads to Ignore You

Ardath Albee, July 13, 2009 04:45 AM EDT

When you were building your website, of course you asked yourself these questions:
Who’s going to read it?, What will they get from what they read?, What do they do after that?, What do you do in response?

So how does all that play into your interactive marketing campaigns?…read on