benchmarkemail: Easy Signup Form Tips

Jul 07 2009, 10:30 AM

Effective email marketing is similar to being a detective on a case. You have a mission: bring in subscribers, a game plan: get people to sign up, and clues: tips that lead to you solving the case, i.e., accomplishing your goal, if followed correctly.

It is quite obvious that to expand your email list, you need more people to sign up. Clearly, the key to a successful mission lies in the sign up form; here are some clues to create an intelligent form…read on