emailadvisor: Need a little help freshening up your email benchmarking and metrics reporting?


I think we’ve all been guilty of getting to “caught up” in the email process to take a step back and really focus on email metrics and benchmarking. The problem may lie with the difficulty of extracting the needed data from your email system or simply not really knowing what data that you need to be looking for.

If you consider your metrics reporting a little on the light side, take a look a these few tips to help you establish a clearer look in to your benchmarking and metrics strategy…read on