“I like myth busting, and there’s many within Email Marketing. One of them is that there’s some sort of magical formula out there (probably sat next to the Holy Grail) for the perfect newsletter structure. It’s not true, sorry everyone. However, there is a Best Practise that you can follow in order to make sure you’re at least following a Structure that’s been tested, and to most degree’s, agreed upon.
Bear in mind that we’ll be referring to a “wireframe” that looks like a lot of boxes stacked on top of each other. I’m not suggesting you should have a boxed, hard edged email – it is simply the sections of your email content. The content can contain images or copy, the choice is yours. Structure is only concerned about the flow of the email.“…read on