Boomerang: Barracuda and BarracudaCentral RBL

August 26th, 2009

More and more companies today are purchasing and using Barracuda’s Spam Firewall appliances to ‘block’ email. Barracuda appliances are very flexible in configuration options, but most people choose to use the ‘recommended’ setup for their appliance. While this is easy, it is not wise. As a result, companies may find a higher than normal percentage of false positives. Why?…read on

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Hmmm Interesting

VR: Make All Of Your Clicks Count

July 28, 2009
You spend your valuable time creating your email marketing campaign, you load it with images, text and links, but where do you send your clickers? Hopefully not a dead end where they don’t really know what to do! Let’s take a look at 4 places that you are probably sending your clickers to and what you could do better…read on

Nice little article about the bit that we always forget about, the actual landing pages from the clicks.
What it doesn’t mention is that the reason most EPSs actually exist is because the marketing department did not want to have to rely on the IT department to market digitally, so people built ESPs to give the power and the control to the marketers.

These same marketers would not have control over the web-site unless enough budget and resource has been given to them to have a CMS. Subsequently unless you have an e-commerce site, a blog or a CMS you still have to cover everything in the email.

Also mentioned is Integration with Google Analytics, my favourite ESP Pure360 also has integration with Google Analytics. I also have it on good authority that Pure360 is also working on an all signing all dancing CMS bolt-on for their email platform. It’s not scheduled for release on this year’s up and coming software update but some of the stuff on it sounds fantastic – I can’t wait – or tell anyone what they are!

Denise Cox: Do you collect too much data?

Denise Cox blogged the other day: “85% collect personal data they don’t use. These marketers are putting off people (how many abandoned filling out the sign-up form because of all the mandatory fields?) and are wasting opportunities to use the information to good affect in crafting personalised emails to subscribers.

I consider opt-in forms to be an essential tool in starting and nurturing a new relationship. Here are some of my thoughts on maximising yours…read on
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Denise makes a good point here.

Everyone should have a email address capture on every page of their web-site really. Just the email address or email and first name.

There is no point asking for all of that information if you are not going to use it. So if you are not going to use it, don’t ask for it.

Sites which ask me how many people in my family, my job role and my interests and even have the audacity to make these fields mandatory lose my trust immediately and normally won’t see me again, let alone have my subscription. If a site needs that much data, most of it is going to be irrelevant, it makes me think they are going to share it or spam me with lead gen 3rd party mails.

The key to it, is to just get them on board and ask for more info as little bit at a time. Start with the welcome email and then regularly ask a question or two in your emails, this way you earn the trust and get the real information, rather than people just putting everything in.

If some of these people did actually try to direct mail me there would be a lot of post going to: Dr. Captain Inbox, 123 private road, Dontspammeville, Itsasecretonia.

ReturnPath: Domain Reputation

Tom Sather writes a great article from ReturnPath on Jul 29 2009 called “Domain Reputation: What It Means for Email Senders“.

It makes sense to have a reputation tracker for domains as well as IPs. We already have modes of authentication to ensure the person sending from that domain is actually linked with that domain so spoofers and phishers can’t hurt you, why not apply the same levels of reputation management to the domain as they do for the sending IP.

I’m sure ESPs would love it as they will send emails for more than one brand from the same IP address.
It’ll make better email marketers if ESPs can track individual senders’ reputations from shared IPs and only the sender suffers from their own poor choices.
Most email marketers won’t spend enough for a dedicated IP address especially with the costs of repairing a bad reputation if they make a mistake, it is a much better choice to go on a shared system for most people.

Is return path developing this as tool like SenderScore?