This article gives a good perspective on subject lines for people emailing to very interested parties and how to liven it up a bit and get opened sooner. In a similar way to a previous post of mine “Mixing it up with the creative – just a little though” you can do the same thing with subject lines.
If you are too consistent people will know what to expect and will begin to prioritise reading your email – often this might be ‘later’. By giving the subject line a little bit of novelty, you could get that faster response and a better engagement.
BlueSky: Chocolate, Peanut Butter & Emails
August 20th, 2009 by Amy Garland for the BlueSky Factory Blog
A couple of months ago I received an email with “No Chocolate in the Peanut Butter!” as the subject line. Did I open it with a lot of excitement? You bet I did! Two of my favorite things in the entire world (specifically in the form of a Reese’s Peanut Butter Egg) landed right in my inbox. But what was the email about?
This particular, mouth-watering email was from MarketingProfs. While they always provide clever subject lines for their “Get to the Point: Email Marketing” newsletter (”The Horror! The Horror!” or “Nobody Likes a Wild Goose Chase” or even “Hello? Is There Anybody In There?“), I am always left clueless about what the email’s content will be.
Therein lies this post’s dilemma. Subject lines: cute and clever or strictly informative?…read on