This recent post from Deliverability.com give us a nice example of where a company simple told each recipient that ‘this is not spam’.
An interesting concept, with some risk but it would depend on their historical practices, complaint rates, their status as a phishing target and general reputation…but I like the audactiy!
This is NOT spam
August 04, 2009, By DJ Waldow for Deliverabilty.com
Or is it? I recently blogged about how Bank of America used valuable real estate to tell their readers that the email is NOT spam.
Below I’ve copied a section of the post that is most relevant to this blog. I’ve also added a few deliverabilty-related thoughts to consider…read on