A recent report from analyst firm Forrester is predicting that by 2014 companies will spend over £1.2 billion on email marketing in the US alone – an 11% compound annual growth rate.
Yet it also predicts that much of this spend will be wasted as messages are targeted inappropriately or not at all.
In response to this, StrongMail – the email marketing service provider for the likes of McAfee, WebEx and Ticketmaster has published seven habits for successful email marketing…read on
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Cheeky idea, obviously nicked from the legendary book “7 Habits of Highly Effective People“.