Clickz: Sender Reputation

In a 2 parter for Clickz by Stefan Pollard (Jul 15 & Jul 29, 2009), we are told, in very understandable detail, all about how reputation is decided by the ISPs, how to avoid ruining it and some tips on how to recover if you really get it wrong.

Rehab for Your Sender Reputation, Part 1, breaks it down into: Why Spam Complaints Are Dangerous to Deliverability, The Three U’s of Spam Complaints and Top Three Reasons ISPs Block E-mail.

Rehab for Your Sender Reputation, Part 2, breaks it down into: Why Relevance Isn’t Enough, Revisiting the Three Us and Managing Issues That Damage Reputation.

Definitely worth a read, Stefan has definitely done his homework here although I think his time frames are quite optimistic when he talks about how to recover if you get it wrong. But if you put in framework in now, you should not ever have to worry about it.