“While it’s hard to trace business buying behaviour to a specific e-mail or single touch point, these messages earn higher click-throughs than generic newsletters or product announcements. They can also help qualify leads.
E-mail can help you listen to prospects’ needs. When it’s not clear how qualified the prospects are, use disparate choices to identify their interest level“…read on
If you read the actual article, you’ll see they have spelled ‘Behaviour’ without the ‘u’? Is that an American thing?