Clickz: Behaviour Is Key in B2B E-Mail Marketing

By Stephanie Miller, ClickZ, Aug 19, 2009

While it’s hard to trace business buying behaviour to a specific e-mail or single touch point, these messages earn higher click-throughs than generic newsletters or product announcements. They can also help qualify leads.

E-mail can help you listen to prospects’ needs. When it’s not clear how qualified the prospects are, use disparate choices to identify their interest level…read on
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If you read the actual article, you’ll see they have spelled ‘Behaviour’ without the ‘u’? Is that an American thing?