Clickz: The Welcome E-Mail

By Ed Henrich, ClickZ, Aug 20, 2009

The welcome e-mail has been getting more attention lately as a way to build customer engagement beginning immediately after opt-in. However, it also helps you build your segmentation program because it requires you to market differently to a specific subscriber segment: the newbie.…read on
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You gotta love the welcome email! Because I’ll only collect first name and email address from the forms most pages of a web-site, I like to have a call to action on every welcome email for people to click through a give me more information so I can better target them! In fact that link’ll be on every email I send but not as a call to action.