“The welcome e-mail has been getting more attention lately as a way to build customer engagement beginning immediately after opt-in. However, it also helps you build your segmentation program because it requires you to market differently to a specific subscriber segment: the newbie.“…read on
You gotta love the welcome email! Because I’ll only collect first name and email address from the forms most pages of a web-site, I like to have a call to action on every welcome email for people to click through a give me more information so I can better target them! In fact that link’ll be on every email I send but not as a call to action.