listrak: abandon cart triggers

August 13th, 2009 by Megan

Between June 15 and June 30, 2009, two Listrak employees visited each of the Internet Retail 500. They shopped and abandoned carts on 398 sites. The remaining 102 sites, or just over 20%, could not be shopped or included in the study, either because they required a credit card number to put items in a shopping cart, or they did not require an email sign-in, meaning abandoning a cart could not trigger an abandonment email…read on