Don’t forget your plain text

So much of our time is spent on testing and getting our html right, people forget the plain text. Some ESPs will try to make a plain text version of the html and some will always ask you to make it from scratch.
I personally am not that much of a fan of the automatically built ones although as long as you have a link to view the html in browser you’re OK.

Spam filters also pay attention to the plain text as well as the html. Spam Assassin will actually read the first 200 or so characters of both versions and if they are different, you could get junked!

On August 14th 2009, Jonathan Miller for Email Transit writes: “Plain Text Emails: Half the Battle” a nice little bulleted list of how to present the plain text version for those plain text only recipients and many mobile readers…read on