BenchmarkEmail’s 8 top tips to compelling copy

For some reason we don’t always focus on the copy, it’s only the writing, as long as people can read it’ll be fine.

Well, it does help to do it well, there are more pedants out there than we think and to be honest with our selves, most of us are a little too. So why drag their attention away from our meaning by giving them bad spelling, grammar and copy to distract them.

Benchmark email has written a nice little post on Aug 05 2009 called “Writing Compelling Email Marketing Copy” with 8 easy tips to stay mindful of…read on

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