EmailDirect: Email Marketing Inhouse is a bad idea

I’ll always say that as long as you never get marked as spam and every email address is double opt-in, you’ll never have to worry about deliverability until you start trying send in the millions, well over 600k at a time to be safe!

I can’t really name any brand that I’ve interacted with in email terms that would send that kind of volume of sales and marketing email whilst having full on all singing all dancing permission all day every day.

Subsequently, these people should never go in house, they should use and ESP.

I like Richard King’s post for Email Direct on August 16, 2009 called “Why Doing Email Marketing In-house is a Bad Idea” it breaks it down pretty well…read on