“Always send your subscribers content that they subscribed to receive and nothing else. If you subscribed to receive information on the latest wine specials from New Zealand wineries you would not expect to receive special deals on trips to Fiji.
Well, one company did send their subscribers content that a subscriber thought was not relevant and found out that sometimes this can massively backfire especially if one of the subscribers is a very influential blogger“…read on
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Permission, permission, permission!