Have you been de-prioritised?

I’ve mentioned a couple of times that recipients can de-prioritise you to a brand that they do not want to forget but aren’t going to do anything about now.

This ties in with Seth Godin’s “being remarkable” and always having a good story (As Seth has written soo much great stuff – these two links are actually Google Searches – pick your own blogs or videos).

On the 20th of August Kara Trivunovic for MediaPost’s Email Insider wrote “Can You Walk And Chew Gum?” which is a great real life example of how people can see your emails and prioritise accordingly…read on