MediaPost: How Good Do You Want to Be? Taking Bold Steps

by Alex Madison and Lisa Harmon, Tuesday, September 1, 2009

This is a very good article, a bit long, sounds a bit Seth too, which is never bad!

These are exciting days! With so many developments happening in the email inbox, from technologies like SWYN and video GIFs to “grid-breaking” design innovations, it’s fair to feel a little apprehensive about incorporating new ideas into your campaigns. What if the new approaches don’t work? What if subscribers are turned off by the unfamiliar? What if we end up trying new things for the sake of novelty at the expense of results?…read on