emailInsider: The Red Phone

How do you reach your customers when it really matters?

The original “Red Phone” on the President’s desk was built following the Cuban Missile Crisis. It took U.S. decoders 12 hours to decipher Khrushchev’s initial settlement message, during which time Moscow grew impatient at the perceived rebuff and issued even more stern demands. Some thought the entire ordeal could have been parried through clear and immediate communication, so the Red Phone connecting the U.S. and Soviet heads of state was conceived and built.

I’m sure all your email messages are important, and you’d like them attended to in less than 12 hours as well. But some — conveying a deadline, a member benefit, urgent news or an important announcement that impacts your customers’ relationship with you — are more important than others. If you don’t yet have a strategy for escalating your most important missives, it’s time to build a Red Phone of your own.

Metaphors aside, here are some elements that should be part of your Red Phone strategy…read on
by Mike May, Friday, August 28, 2009, 3:30 PM

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Captain Inbox says:
Quite a funny article but covers some things that are often dismissed but can make so much difference. Those little things that readers do not really know that they are noticing and relying on but would really miss if they were not there.