People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways…read on
October 26, 2009
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Social Media IS digital word of mouth!
If you start treating it that way, you may see the success of it.
The whole time you try to control it the more you are going to bang your head against a wall and your ‘followers’ will turn their backs.
Social media is the child of the new way to market, people who try to use social media in the way they used to market and still want to market – ‘pay and spray’ are the people who won’t make it work.