video in email – nearly there?

We appear to be having some progress to actually getting video in emails… literally ‘some’!

After my little rant about the over hype of video in email but start getting ready anyway, David Greiner for Campaign Monitor (HTML5 and video in email: October 14, 2009), has done some tests using the <video> tag for HTML5 conventions in various email clients. It didn’t play in many but at least the fall back image worked – this could be an animated gif.

I am not sure that Gmail will buy into it so quickly as they are actively pushing their YouTube rendering in the inbox but you never know, we could have another fixoutlook type campaign to get everyone to adopt this new standard or maybe everyone will just go for it – yeah right.

This is definitely a step forward, especially with the fall back image being displayed if the movie cannot be rendered.