Email Insider: Pre-Header Tips

Preheader text is HTML text that appears before or sometimes within the header of an email. It’s important and growing in popularity because of the prevalence of image blocking by email subscribers and the increasing use of image-unfriendly mobile devices to view email. Those two trends make preheader text vital as both a promotional and functional tactic.

Here’s what you need to know about these two preheader text elements…read on
Chad White, Tuesday, September 22, 2009, 2:30 PM
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Gotta love the preheaders, I also like Mark Brownlow’s take on putting the call to action in there but I can’t find the post now? How annoying!