This is one for the coders…
Email and HTML
Emails are not web 2.0 compliant; essentially, email html is like HTML4 but using xhtml tag conventions.
There are many elements to be considered in creating a great HTML email. This guide should greatly help coders to avoid nearly all problems and subsequently speed up the trial and error testing process. But although this guide is intended to cover as much of the requirements as possible, without actually doing it, there is never a replacement for real testing.
This guide includes an overview of:
- WYSIWYG editors
- CSS and Styling
- The HTML page
- Content and Deliverability tips
…Download the guide from Pure360 now
Amazon is widely seen as the number one site for relevant, targeted user content on their ecommerce platform. This view seems to have leaked over into their email marketing but is their email marketing as good as we think it is. In short, “nope it ain’t”. Here is why it ain’t, why they get away with it and how you can do it better than them…read on
It certainly wasn’t the year of major innovation but marketers seem to have their hands full enough with justifying social media – they want some security and consistency and that is what email marketing provides.
Here are some nuggets from 2009, including:
- Recipient Control and Targeting
- Preference Centres – Give them a choice
- Multiple opt-ins
- Clear strategy
How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? The least you can do with your pre-header is add some Trust Earning Text…read on