The Double Opt-in – I’m a fan, are you?

Double Op-in is the only sure fire way to ensure that people who fill out your sign-up forms actually own that email address because they then have to go to that inbox and click a link to confirm the sign-up.

If the email address just goes straight onto your list without any confirmation there is nothing to stop email addresses of people who don’t want your email getting on your list and subsequently getting spammed. They in turn will mark your emails as spam and your reputation and deliverability will plummet.

However, many brands refuse to do it because they see it as a barrier to entry for people and won’t risk people not clicking on that confirmation email.

I’ve written a blog post for Pure360 guiding through the optimum way of using double opt-in, getting people to happily click to confirm and I explain why the people who don’t aren’t worth the risk to your deliverability – with a little example of how a brand suffered the consequences…read on

Free pdf Download: The Marketer’s guide to Email Design

Designing and building an email is different to designing and building for a website or online banner. If one of your emails is not looking the same in the inbox as in the designed image you approved, you’ll probably find that the designer is not aware of the difference between the two types of build.

If you already know your HTML stuff and are looking for a more in-depth guide to creating code for email, you can download ‘Creative Guidelines for Emails’.

The guide includes a fifteen step ‘Creative Design Checklist’, overview to rendering (the way images are loaded) and Jargon busting glossary.

…Download the guide from now