It is a genius idea with some very cool results, including:
holiday, travel and travel product emails benefit from good weather,
property and vehicle emails benefit from bad weather
and they really drill down into how much the affect is.
It’s definitely worth a read…read on
From my point of view, I’m all for it – The more targeting you can do the better!
No longer is email about making the numbers as high as possible so you might get more people clicking,
it’s about getting the right content to the right people and the right time!
Any information we can get to help us achieve this is good information.