It has become quite the thing to get social share links into emails. Often called SWYN an abbreviation of “share with your network”.
The idea is to provide as many viral options as possible for recipients to spread the word. ReTweet to tweet a link to everyone who follows you and Facebook Like are the two most popular and now have buttons you can easily put onto your pages and emails where the browser view link is shared and the opt-out link is disabled.
This means that the same content is shareable on more the one ‘page’. That got me thinking about if one is better than the other and if so why?…read on