Social media helping deliverability

[tweetmeme source=”getintheinbox” only_single=false]I’ve just read a very cheeky little post from Laura at Word to the Wise about how clever use of Social Media can help you get safe listed in inboxes ie: just ask for it!

On reflection, another tie in with social media is the fact that they send so many notifications, retweets, mentions, DMs, friend requests etc.
These are deemed important by people but due to their volume and frequency are commonly filtered off to a folder/label.

Either way it is these notifications / transactions that people will go to the junk folder for and whitelist and filter.

welcomeWith this knowledge it makes it very easy to make the point that a sign-up process medically requires the safe listing  request at the point of sign-up.

If you don’t do double-optin send a welcome message. then on the landing page after submitting the form tell people to check their email, tell them the address it’s from and ask them to safe list it and mark it as not junk if it’s junk. and make the same request in the email.