Word to the Wise’s IP Address reputation primer

As you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing.

This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it.

The post is called “IP Address reputation primer“, it was published on 26th Jan 2012 and covers the following:

  • Why IP addresses?
  • What is IP reputation?
  • How is IP reputation measured?
  • How fast does IP reputation change?
  • How is IP reputation used?
  • Key IP Reputation takeaways

This also does a fantastic job in validating one of my previous posts “dedicated IPs are good“.

I’ve also added Laura’s page to my “IP Warming” page.