Email Vendor Selection: Must haves for a mobile savvy email marketer

[tweetmeme source=”getintheinbox” only_single=false]For Email Vendor Selection Is write “Must haves for a mobile savvy email marketer” where I list the 4 chief tools that your ESP should provide to be kitted up for mobile recipients.

I also discuss the basic differences between desktops and mobiles in technical terms and the user experience before delving deeper into the mobile requirements and some easy method to optimise the desktop version to mobile recipients… read on

+ Big thanks to Jordie for rearranging the contents, it reads much better this way than the way I originally wrote it 🙂

Great subject line advice from the Email Critics

In “Subject Line Length Doesn’t Matter (Here Is The One Thing That Does)” the Email Critics give us 5 great things medically we need to have in our minds when composing subject lines:

1. Urgency
2. Fear
3. Valuable
4. Timely
5. Call to Action

All very valid and well written, go read it now…

New IP Feedback loop from mail.ru

Mail.ru have just released their FBL.

This is a DKIM based FBL, like that of Yahoo and other Return Path based FBLs.

Laura at Word to the Wise tells us that it is likely there will be an IP based one in the near future for ISPs but no further details yets, I’m sure Laura will be one of the first to know.

At the time of writing Laura said that there was not an English language version, while the page we are directed to appears to have an English translation for set-up, there is a chance that the actual user stats are still not available in English.

Another one to add to the list though: http://postmaster.mail.ru/?lng=en_US