Like English buses, you wait for one for ages then suddenly two come along.

After yesterday morning’s very cheeky Spot the Ball email from Virgin Media, in the evening (UK time) I got an email from our friends at The Email Guide;
Now because I recognised the From-name I didn’t bother with the subject line and just opened the email, I was greeted with a funny yet relevant and very useful Title:

“This email sucks unless you download the images”

So while the images were off I was asked in a nice and funny way to load them in order to get the most out of the email in the most convenient way.
Funnily enough, when I went back to it this morning I saw the subject line was the same as the headline, I’m not sure how it help the open rate but as a headline it certainly help my engagement.

When you see the full email you may notice that it is pretty thin. This is quite a novel way of satisfying both the desktop and mobile market.
I know Jeff Ginsberg (Chief Email Officer) is a bleedin’ bright bloke and a big fan of testing, so you can be fairly sure that this is that way for good reason and does the job.

I also very much like the from prefix of “Ninja@” cos we’re all an Email Ninja!

It’s been a while since I’ve written anything about or for the The Email Guide, I hope I’ve done them justice again 🙂

Well done Jeff!