This popped up on Jordie’s Email Vendor Selection recently and is a must read and bookmark bit of content!

“Email deliverability checklist: Sending email is not the same as delivering”
by Linda Misauer

This is a fully comprehensive deliverability check list. Linda has kindly split it up into 5 sections so marketers can look at the relevant section to them them depending on their role:

1. Email Deliverability
2. Sender Authentication & whitelisting
3. Email deliverability and Content
4. Email deliverability and Testing
5. Email deliverability Reporting and Monitoring

Have a quick read now, definitely book mark it, refer to it when ever you do a campaign and make sure you can tick off as much as physically possible – especially second 2: you might be surprised how many of these get over looked and the difference they can make to your overall inbox placement.