Facebook Email Spam is on the way

FB email

Facebook is shutting down its email service.

Following on nicely from Google+ opening the door and allowing anyone to get message to your inbox without your email address, now Facebook are doing it…

The email service will be closed and will default to forward to your primary email address.

This means that anyone who knows your Facebook username at the end of your profile’s url, which is everyone, can simply whack that in front of @facebook.com and spam the shizzle out out of you.

I for one will be updating our list checker to lookout for facwbook.com addresses.

What to do?

Go into your Facebook settings and turn off auto-forwarding, once this has happened to you.

If you already had that set, go and check it, because as you probably know by now, every time Facebook updates their privacy settings, everything you’ve changed before gets reset  back to default.
My Facebook has not updated yet but says:

“Your Facebook email is based on your public username. Email sent to this address goes to Facebook Messages. However, soon this will change, and email sent to this address will be forwarded to your primary email. Learn more.”

when I click learn more it says:

What’s changing with @facebook.com email addresses?

Currently, messages sent to your @facebook.com email address are delivered to your Facebook Messages.

However, we’re updating the way @facebook.com email addresses work, so that soon any email messages that are sent to your @facebook.com email address will no longer go to your Facebook Messages. Instead, these emails will be forwarded to the primary email on your Facebook account. Learn how to add or update your primary email.

As a part of this change, any current Facebook conversations that include an email address will become read-only. This means that you’ll still be able to view the conversation, but you’ll no longer be able to reply to it from your Facebook Messages. To continue the conversation, you can always message people through their Facebook accounts.

I’ve no idea how we are to know when this has been rolled out to everyone, my original source at The Verge seemed to have already had the notification of the change. So hopefully each of us will get an email to our primary account, in the inbox, to tell us about it, before they fill up with spam from this forwarding service.

Originally this service was supposed to make Facebook the hub of the digital communication. The idea was that Facebook messaging would know each user’s messaging preferences and send them any messages to their preferred method; for instance, if someone is always using SMS and someone emails their @facebook address, they would get a text and not an email like their friend who started the conversation. This way people would be able to communicate through Facebook without having to change their behaviour. I’m guessing, hardly anyone used email and they all used SMS or Messenger.

That’s not rocket science to me, if I want to message someone, I’ll use a message app, not shout from a building and hope the wind carries it right.

It could be SMS, email or FB, although I know I’ll get a quicker response via SMS, then FB then email.

Now Facebook’s paid $16 billion bucks for WhatsApp we can presume that SMS and Messenger over smartphones is the way forward.

Very few people actually use email for social communication any more, it’s either SMS or some kind of other messenger service that uses data instead of texts.

In fact Apple have combined to two and decide for you – which his a bit rubbish when you move your number from Apple to Android and she can’t text you cos her iPhone keeps imessaging your iPad.

While I could speculate that WhatsApp is some kind of step forward, it is a very basic tool and there are thousands of them out there but this one did better at the right time and dominates the market and now it’s Facebook’s. Presumably they will soon match the WhatsApp phone numbers with Facebook accounts and have more integration between the two; maybe even copy WhatsApp chats into Facebook messaging for an extra interface, time will tell.

Just in case it looks like I’m not a Facebook hater, I’m not!
I’m an avid user but the constant struggle to stay vigilant against its consistent attempts to share my info with strangers to make money is a little tedious, but not enough for me to leave, which presumably is the idea.

Spectacular response to a Facebook rant from Bodyform, was it staged?

On the 8th of October some bloke called Richard did a giant rant comment on BodyForm’s Facebook page. It’s a very funny rant indeed, so funny I’m suspicious that it was part of a marketing trick from Bodyform themselves. You have to go and read the full post yourself but a few of my highlights include:

“as a man I must ask why you have lied to us for all these years … at this wonderful time of the month that the female gets to enjoy so many things … I mean bike riding parachuting … this time of joy and ‘blue water’ and wings !! Dam my penis!! … my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin…”

At this point (17/10/2012 9:18 BST) it’s got 86,877 likes and 3,731 comments.

About a week later, ie: 14.30 yesterday Bodyform came back with possibly the greatest response I’ve ever seen to a social media rant, with a whole video from an actress playing Caroline Williams the CEO of Bodyform. I don’t even know if the CEO of Bodyform is actually called Caroline Williams or if the entire character is fictional and I can’t be bothered to find out either.

At this point – 20 hours later, it’s got 2,279 likes and 218 comments.

During the video she admits they have lied about the happy times and the adventures, all the time sipping a glass of blue water, a very nice touch. She then goes onto to apologise, describes the troubles men have in handling the reality of it and gives full credit to Richard for pulling the plug on the illusion and forcing men everywhere to confront the reality. She then finishes with a quick ‘fart’, looks at the camera and says “oops, sorry Richard, you did know that we did that too? didn’t you?” Utterly Priceless!

You must watch it to really get the full experience, it’s only 1.45 mins long. You can also watch it on Facebook.

The entire video is so well done and it is of course a concept that both men and women can understand for different reasons and it is very funny. So funny that I reckon they’d thought of the video response first, probably quite a while ago and had been sitting on it waiting for the best way to use it. I reckon they decided that the content was unsuitable for TV as well as being a waste of money due to not having any call to action. Subsequently Facebook would be the obvious choice as a viral platform to show character of the brand.

It’s very well done, obviously lots of people believe it is all real and I spose it could be but I don’t think it is?

What do you think?
Was it real?
Are there any other brand responses to social comment that are as good or better than this?
Feel free to tweet something #rantresponse


The web is full of write ups of this but one caught my eye in possibly the worst way where they have used picture from the movie Carrie to help illustrate their blog post, it’s funny but also a little stomach churning 😉