Google Plus is not as good for publishers as Twitter

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Blogging and online publishing has revolutionised and in some ways saved by social media, especially twitter.

Publishers and some bloggers make their money from advertising on their site. Driving traffic to the site and getting those ad images loaded, is to some extent all that matters. Maintaing the regular traffic is what becomes your lifeblood.

People can visit their site, follow and RSS feed, get emails – daily, weekly, monthly, as new content is published and they can follow the brand on Twitter and Facebook and now Google+.

Twitter especially has been good for publishing because it easily drives traffic to the site, it’s easy to share and recommend, easy to see, if the headline is good it can do very well and traffic will be good.

People will then leave comments, that can also be shred to twitter to and more repeat traffic can occur as they get into a dialogue with other readers and the writers.

Facebook while also being a big traffic source, in more social arena’s like The Daily Mash, it is more than Twitter, in fact many news sites get more out of Facebook than twitter. However, conversations and dialogues are not all on the article’s page.  Facebook posts have their own micro communities where people can comment directly. This is good for Facebook but not as good for the publisher.

However, the publisher does not get to chose. It’s not as if they would sacrifice the Facebook traffic by not posting it to Facebook just because the community is on another site, of course not.

However, if Google plus kills off Twitter and the tweeters go to Google and start holding their own communities ion their own circles and the brand page and not at the publisher’s site, what would the affect be.

Would the traffic increase because Google plus is so much better then Twitter or will it drop off because of the lack of discussion on the site. My money is that it’ll be the same for while and then increase as Google make plus better I doubt the publishers will miss the repeat traffic.

I do expect slightly less traffic on some situations though: if I see a lot of people in my network discussing something on Facebook or even on the actual blog page I don’t always need to read the blog – so will some traffic drop off from G+ compared to Twitter.

Presumably, either way, good online publishers will just embrace the new network to increase it’s klout, so to speak, so they do not vanish, like many paper publishers who didn’t get into online quick enough.

Re-sharing a Google Plus post is not spammy

[tweetmeme source=”getintheinbox” only_single=false]google plus logoThis was on the back of a rather well commented post on Google Plus but as per the nature of Google Plus’s interface, I can’t find it hours after commenting on it unless I trawl through my notifications – but that’s for another day 🙂

I’ve seen a few posts of people saying that they don’t like “sharing”, personally I think it is the nature of the G+ app and if you want to axe people for giving a post the highest accolade the app provides then axe me, I’ve no interest in being connected with you.

If however, you understand the reason why people hit the share button but the fact that the same post being shared by multiple people clogs up your stream inconveniences – which I fully understand and agree with – but don’t want to miss out on other post by someone do the right thing: SEND FEEDBACK TO GOOGLE!

If the g+ interface is putting barriers up and giving a poor user experience which could eventually mean losing users Google will fix it.
If enough people say the same thing, Google will fix it quicker – none of this is rocket science, just because Facebook tells you how to use software OR you are trained to accept anything Apple gives you it doesn’t mean Google is the same – you can have what you want if you ask.

For instance: in this scenario, Google could quite easily allow someone to mute shares of a certain post, they could force all comment on shares into the original post, they could simply allow you to to comment on the original post rather than the new one.

However the real problem is that people want to re-tweet a post, doing a +1 is like adding a favourite, it’s not telling other people to look at it. Retweeting is a way to let other people on your network know you like it because people like to stay in touch with what their network is reading.
So what we actually need is a change to how +1s work, make them show up on streams in say 140 char + a link back to the original post, for instance.

What is Google Plus

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How does it work?

google plus logoGoogle plus is Google’s latest endeavour into Social Media. But unlike Buzz and whatever Wave was about, this one’s been embraced with open arms by the early adopters of the online community. Essentially Google Plus is a new online community, not unlike Facebook & twitter where you can share your thoughts, links, pics and videos with anyone who’ll listen.

How to share

You get your “Stream” where you add your stuff and then you get to chose who to share it with: Choose from your own circles, extended circles or make it public. Then hit go. You can even go back in and edit the post, disable the sharing or the comments after you have posted. There is no limit to number of characters like Twitter, you can put in line breaks if you like and if you paste in a url, G+ will try and grab a bit of the site and stick it under your post.

How do I read what is being shared

You can keep an eye on the main “Stream” or filter in and only view the stream from one of your own circles. There is also the “Incoming” stream of all shared content that is public. You can then read it, if you like +1 it or re-share it to your own circle(s). If the original was shared to a select group, G+ will worn you when you hit share, this is so you could decide not to make it public when it was not shared publically originally.

What is a circle?

A circle is your circle of friends. You get to make multiple circles of any size and name them what ever you like. Google gives you a set of suggested circles from the start: like Following, Friends etc. This way when you post something, you can make it only visible to your friends and not colleagues or business contacts you want to network with etc.

Summary

It’s very straight forward, the interface on a desktop is cool too. Mobile apps aren’t bad either. This is only early days and the uptake has been phenomenal, Google are keeping an eye on it all and watching and listening to feedback to keep making this better ready to make it nice and easy to rob Facebook blind of all of their users and twitter may vanish forever. Get involved as soon as you can, then follow me here:  http://gplus.to/capix

A Google plus and social media reflection

[tweetmeme source=”getintheinbox” only_single=false]Just a little personal reflection on the content in social media nowadays…

What Google seem to have done, is allow people to choose who to throw their content at (like Facebook), rather than just everyone all the time (like Twitter), then allow the recipients to categorise a person or brand depending on their feeling of their content – into circles (like twitter lists?)

In my opinion this could mean a lot of mis-categorisation because a single person can share content about all sorts.

People I follow to keep up with email, also tweet about college football, for instance, something that I have no access to even if I was interested.

Of course I don’t just want to know about email, many people I know and interact with about more than just email, even if that is our main shared interest.

 

I’d be more convenienced if tweets, for instance, could be (pre?)categorised so their relevance could be more automatically perceived.

Instead I tend to use tools like Summify to find out things I’ve missed that are classed as important due to their popularity.

Yet another aggregation tool. But which is nice and convenient and not far off actually satisfying my little rant the other day.

 

Maybe that is the next step in online tech, a really good aggregator personalised to one’s needs, interests and moods?