World of War Craft GearScore and Email

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I ran past this from Christopher Penn’s tweet: “The debate is rolling on Klout scores, GearScore, Twiefficiency, and more:“.

This is the same thing that I have been trying to put together for risk assessment for email senders based on their lists.

As you may know, I’ve often compared IP reputation to a credit score and recently I’ve needed to try and predict a sender’s ability to get their IP blocked, or not, before they send anything (hat off to Laura at Word to the Wise) and I have been trying to put together a scoring mechanism that would give something like a ‘Yes’, ‘Spammer’ and ‘Look Deeper’ response so I can get an early look into how I may need to work with a customer or if they cannot be a customer at all?

I wonder if there could be some kind of global scoring system to help people fix them selves like you can with a credit rating? … or is there already?

Amplify’d from

In the World of Warcraft, there exists one number that can make or break your day, depending on who you’re interacting with: GearScore. GearScore is a mathematical formula that tries to rank players based on what equipment their character has, on the assumption that harder to get equipment means you’re a better player for having it, much in the same way that driving an expensive car might indicate more personal wealth. People looking to organize groups in the game often recruit for their groups solely by advertising GearScore requirements: “Looking for damage dealers, 5K GS minimum!”. Anyone who doesn’t meet this score doesn’t get invited to the group.

So what does a geeky algorithm like GearScore have to do with anything? For years, companies, especially in financial services, have evaluated potential employees based on credit scores. Like GearScore, credit score may have some correlation to a future employee’s abilities to be effective, but given how tumultuous the economy has been in the last 3 years, any company relying on this number may lose perfectly good candidates.



Of course you never want to rely on a single number because it is impossible to maintain context two people can have the same score for two very different reasons but it helps to be able to flag a potential problem up as early as possible so an investigation to get more context can be performed.