To Spam or Not to Spam, that is the Question

[tweetmeme source=”getintheinbox” only_single=false]
I just had an amusing exchange with Jordie van Rijn with two profound email statements which ended a little Shakespearian inspiring this:

To Spam or Not to Spam, that is the Question
Whether ’tis nobler in the mind to suffer
The complaints and blocks of outrageous spamming,
Or to take arms against a sea of non-permission,
And by opposing end them? To segment: to target

Too long for a tweet, so it ended up here. Feel free to add more of the script tweaked to email in the comments.

This is how we got there:
@jvanrijn “Social media doesn’t work! People work. They work the channel, making social media success or failure.”
@getintheinbox: “Deliverability to decided on by your recipient’s reactions to your sending practices”.
@getintheinbox: “maybe with the 2nd word as ‘is’ and not ‘to’ oops :-)”
@jvanrijn: “To is or not to is that is the question!”

For another great email twist on classic writing see “The Email Geeks poetry slam The Raven” by Edgar Allen Poe¬†from The Email Guide.

Edit Feb 14th 2011:

Mark Brownlow of has just published Romeo’s Inbox on his awesome Famous Inboxes site.